From the Founder & VP Products at CloudSwitch

Ellen Rubin

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Top Stories by Ellen Rubin

Cloud Computing Journal The cloud computing landscape is evolving rapidly, with more and more players introducing cloud products and services of all kinds. Most recently we’ve seen the announcements by VMware partners including Terremark, BlueLock and others, as well as the introduction of Rackspace’s Cloud Servers. EMC is planning to offer a compute cloud in addition to its existing Atmos storage cloud. As the proliferation of offerings continues to accelerate, IT managers have questions about how to proceed: How can you evaluate the range of potential cloud offerings to find the right match? How do you route an application or workload to a target cloud and make sure that it works? How do you integrate it with other applications running back in the data center? Cloud Brokers As Gartner Group points out, getting the most out of the cloud will ultimately require the... (more)

Hybrid Clouds: Private vs. Public, Revisited

We’ve written extensively about the benefits of hybrid clouds, since it’s a core part of our founding vision at CloudSwitch.  For most of this past year, the cloud market has been focused on defining the differences between public and private clouds and weighing the costs and benefits. Slowly the conversation has shifted to what we believe is the central axiom of cloud: it’s not all or nothing on-premise or in an external cloud; it’s the ability to federate across multiple pools of resources, matching application workloads to their most appropriate infrastructure environments. T... (more)

Moving to the Cloud: How Hard is it Really?

Many IT managers would love to move some of their applications out of the enterprise data center and into the cloud. It's a chance to eliminate a whole litany of costs and headaches: in capital equipment, in power and cooling, in administration and maintenance. Instead, just pay as you go for the computing power you need, and let someone else worry about managing the underlying infrastructure. But moving from theory into practice is where things get complicated. It's true that a new web application built from scratch for the cloud as a standalone environment can be rolled out qu... (more)

Show Report: Reality Check at 4th Cloud Expo

Cloud Computing Expo on Ulitzer The talk at the 4th Cloud Expo this week in Santa Clara was all about enterprise cloud adoption. Is it real? Is it already happening? If so, who’s doing it, which applications are they running and which clouds are being tested? To a large extent, cloud computing is a victim of its own somewhat out-of-control hype cycle. Since so much has been written and discussed about the cloud in 2009, there is now a growing impatience for actual results. The fact that 2000 people showed up at the Cloud Expo in Santa Clara this week (double the number from las... (more)

Moving to the Cloud: Managing Your Environment

Cloudonomics Journal This post is part of a series examining the issues involved when moving applications between internal data centers and public clouds. One of the advantages of cloud computing is that someone else is managing the infrastructure – including the servers, network devices and storage systems, not to mention the data center power conditioning, cooling and fire suppression equipment.  One of the costs of offloading this infrastructure is that the cloud becomes something different and separate from your data center.  In most deployments today, the cloud is almost com... (more)