From the Founder & VP Products at CloudSwitch

Ellen Rubin

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Top Stories by Ellen Rubin

Cloud Expo New York As the year winds down, there are a few things I have come to expect: holiday parties, snow, and new features from cloud providers.  This year exceeded all of my expectations, starting with a note in early December from our friends at Terremark letting us know that they have fixed their Windows pricing for cloud servers.  Until this upgrade, if you started a Windows server in their cloud, you had to pay for a whole month of Windows licensing ($30-$100 depending on the version) no matter how much you used the server. This was rather un-cloudlike, where we want to only pay for what we use.  With this new feature, running Windows in Terremark’s cloud only costs a few cents per hour (Linux cost + 20%). Then came the snow—I live in New Hampshire, and on December 9th we received a foot of new snow to really get the season going. The very next day, Amazon ... (more)

New CloudSwitch Blog for Enterprise Cloud Computing

Cloud Computing Journal Welcome to our enterprise cloud computing blog where we'll share our perspectives on cloud computing trends and best practices for the enterprise. We're a team with extensive experience in IT software and systems (learn more about us), and we're passionate about the opportunity that cloud computing offers for fundamentally improving enterprise IT. However, we believe that before the cloud can reach its potential, some innovation needs to take place within the enterprise data center to make cloud computing simple, secure and tightly integrated with existi... (more)

Show Report: Reality Check at 4th Cloud Expo

Cloud Computing Expo on Ulitzer The talk at the 4th Cloud Expo this week in Santa Clara was all about enterprise cloud adoption. Is it real? Is it already happening? If so, who’s doing it, which applications are they running and which clouds are being tested? To a large extent, cloud computing is a victim of its own somewhat out-of-control hype cycle. Since so much has been written and discussed about the cloud in 2009, there is now a growing impatience for actual results. The fact that 2000 people showed up at the Cloud Expo in Santa Clara this week (double the number from las... (more)

Moving to the Cloud: The Road Ahead

Over the past few posts I covered a number of key points to consider as you plan to move to the cloud.  These issues are based on our experiences with many public clouds, as well as what we have learned from working with enterprises adopting the cloud. I hope it’s clear that today’s clouds are powerful resources that can be used to rapidly develop and deploy applications; they provide on-demand resources and true value.  The challenges I outlined in configuration, storage, networking, and management really come into play when you try to integrate the power of the cloud with your... (more)

What Does Enterprise IT Really Want from Cloud Computing?

Cloud Expo 2010 Analysts, bloggers and mainstream media have spent 2009 promoting cloud computing as “the next big thing” that will revolutionize the way companies buy and use computing power. But beyond the hype and the C-level interest in an exciting trend, there’s value to the cloud that appeals to the pragmatic, “show me” nature of enterprise IT. The two main drivers for cloud computing are the same ones that have always motivated enterprise IT: save money (do more with less) and be more responsive to business needs. These goals are typically in conflict with each other, s... (more)